karawangplus.com Jujur Memotret Karawang
Karawangplus.com – Meski saat ini sudah memiliki kendaraan dinas, bupati dan wakil bupati telah membeli mobil mewah baru. “Iya mobil bupati dan wakil bupati, termasuk sekda baru semua,” ujar Sekda Kabupaten Karawang Teddy Rusfendi Sutisna.
Menurut Sekda, pertimbangan pemerintah daerah untuk membeli mobil anyar untuk pimpinan daerah ini lantaran kendaraan dinas sebelumnya dinilai sudah tidak layak. “Kalau pertimbangannya kelayakan sudah 5 tahun, wajar lah untuk operaisonal,” paparnya.
Ternyata mobil baru untuk pimpinan daerah ini Fortuner terbaru. Harga dari mobil yang tergolong mewah ini dikisaran Rp. 500 jutaan. Sedangkan untuk Sekda diberi fasilitas mobil baru Honda CRV terbaru. “Jenis mobilnya Fortuner, sama dua-duanya (bupati dan wakil bupati). Kalau aturannya 2500 cc ke atas bupati dan wabup,” ulasnya.
Disinggung soal harga, Sekda mengaku tidak mengetahui. Dan mobil baru tersebut dinilainya tidak mewah. “Harganya saya kurang tahu. Gak mewah lah,” tandasnya.
Untuk segmen pasar high SUV, banderol harga Toyota Fortuner ini sebenarnya masih cukup masuk akal. Memang, apabila dibandingkan dengan banderol harga versi lamanya, mengalami peningkatan cukup siginifikan. Sebagai contoh, untuk generasi lama Fortuner paling mahal adalah tipe V dengan transmisi otomatis yang dijual mulai harga Rp 530 jutaan. Sedangkan untuk harga Toyota Fortuner generasi 2016 ini, paling mahal adalah tipe G 4×4 dengan transmisi otomatis yang banderolnya mencapai Rp 557 jutaan.
Berbicara soal pemasaran, sebenarnya strategi Toyota dalam memasarkan Fortuner memang cukup jitu. Dengan hadirnya dua tipe terbaru, yakni Toyota Fortuner tipe SRZ dan juga VRZ, tentunya konsumen akan semakin dimanjakan dengan pilihan-pilihan SUV terbaik di kelasnya. Selama ini, Fortuner sendiri memang menjadi salah satu market leader di pangsa big-size SUV. Dengan kuatnya marketing dari PT Toyota Astra Motor, serta didukung oleh lengkapnya layanan aftersales, tentunya Fortuner akan semakin mengukuhkan dirinya sebagai penguasa segmen SUV di Tanah Air. Ditambah dengan pilihan harga Toyota Fortuner dan tipenya yang semakin beragam, pastinya pula ini akan semakin memudahkan konsumen setianya. 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