PT Agung Podomoro Land Tbk (APLN) terus mengembangkan proyek residensial di Karawang, Jawa Barat. Hal ini dilakukan karena Karawang mulai memantapkan posisinya sebagai kota industri dengan ditunjang berbagai proyek properti.
Assistant Vice President Strategic Marketing APLN, Agung Wiradjaya mengatakan Perseroan meyakini Karawang akan terus tumbuh secara perekonomian dengan menjamurnya proyek-proyek industri dan properti.
“Tahun ini, kami tempatkan Karawang menjadi salah satu unggulan proyek residensial APL, selain Medan, Balikpapan, dan Batam,” ungkapnya di Jakarta, Selasa (28/2).
Pada tahun ini, anak usaha APLN, yakni PT Pesona Gerbang Karawang mulai menawarkan produk rumah kebun (garden house) untuk konsumen premium. Tahun ini, Perseroan juga berencana mengembangkan satu kawasan di dekat Grand Taruma, yang dinamakan Taruma City.
Grand Taruma Karawang menempati area seluas 48 hektar mengusung konsep hunian hijau. Model-model bangunan di dalamnya berupa bangunan tropis modern yang asri, lapang, dan bersih. Konsep rumah kebun rata-rata memiliki luas tanah sekitar 300 meter persegi dengan bangunan rumah kecil berukuran 38 meter persegi.
Lebih Menguntungkan
General Manager Grand Taruma, Rina Irawan menuturkan, dengan harga tanah di kawasan sekitar Grand Taruma yang terus melejit naik sejak kehadiran kompleks hunian ini pada tahun 2011, investasi rumah kebun dipandang akan lebih menguntungkan dibanding rumah klaster.
“Keuntungan membeli rumah kebun, konsumen dapat leluasa merancang sendiri bentuk rumahnya sesuai selera,” kata Rina.
Rina bertutur sebelum adanya Grand Taruma, harga tanah di sini sekitar 700 ribu rupiah per meter persegi, setelah Perseroan masuk harga naik jadi 1,7 juta rupiah, kini setelah Grand Taruma semakin mapan harga tanah naik jadi gila-gilaan, rata-rata sekitar 10 juta rupiah per meter persegi.
“Tapi kami akan menjual rumah kebun sekitar 8 juta rupiah per meter persegi tergantung lokasi,” lanjutnya.
Dari 9 klaster perumahan di dalam kawasan Grand Taruma, 8 klaster telah diserahterimakan 1.134 unit rumah tropis dua lantai dalam berbagai tipe, sedangkan 1 klaster yakni klaster Adityawarman akan disediakan untuk segmen rumah kebun sejumlah 31 unit. Lokasi klaster ini berada di bagian depan sehingga sangat strategis.
Pada pertengahan 2017, Perseroan juga berencana mulai membangun superblok baru di pusat kota Karawang bernama Taruma City. 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